Privacy Policy

1. About This Policy

This Privacy Policy describes how FootPrint Digital Solutions ("Company," "we," "us," or "our") collects, uses, discloses, and protects personal information obtained through our website at www.footprintDS.com (the "Site") and in connection with our services.

By using our Site or submitting an inquiry, you agree to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not use our Site or submit your personal information.

2. Who We Are

FootPrint Digital Solutions is a sole proprietorship registered in the State of Florida, providing Google Ads management and digital lead generation services exclusively for contractors and home service businesses in the United States.

3. Information We Collect

We collect two categories of information:

A. Information You Provide Directly

When you submit an inquiry, request a proposal, or contact us, you may provide:

• Full name and job title
• Email address and phone number
• Business name and website URL
• Type of business / trade
• Service area or geographic location
• Monthly advertising budget range
• Goals, notes, and any other information you voluntarily include

B. Information Collected Automatically

When you visit our Site, we and our third-party service providers may automatically collect:

• IP address and approximate geographic location derived from IP
• Browser type, version, and language settings
• Operating system and device type
• Pages visited, time on page, and navigation path
• Referring URL (the page that brought you to our site)
• Date and time of each visit
• Cookie identifiers and similar tracking data (see Section 8)

C. Information from Third Parties

We may receive information about you from third-party sources such as Google Analytics, advertising platforms, or referral partners, which we may combine with information we have collected about you.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry — review your submission and prepare a tailored proposal
• To provide and manage services — onboard you as a client and deliver Google Ads management
• To communicate with you — send you proposals, performance reports, and service-related updates by email or phone
• To improve our services — analyze usage data to better understand how visitors use our Site and how we can improve our offerings
• To comply with legal obligations — maintain records as required by applicable law and respond to lawful requests from government authorities
• To prevent fraud and ensure security — detect, investigate, and prevent potentially fraudulent or unauthorized activity
• For marketing communications — only with your prior express consent, we may send you information about services or promotions. You may opt out at any time (see Section 9)

5. Legal Basis for Processing (GDPR / International Users)

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with data protection laws requiring a legal basis for processing personal data, we process your information on the following grounds:

• Contract performance — processing is necessary to respond to your inquiry and deliver services you have requested
• Legitimate interests — to operate, improve, and grow our business, provided this does not override your fundamental rights
• Consent — for marketing communications, where we obtain your prior express consent
• Legal obligation — to comply with applicable laws and regulations

Our services are directed at businesses in the United States. While we do not actively target international users, we respect applicable international privacy frameworks.

6. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We disclose personal information only in the following limited circumstances:

• Service providers: We share information with trusted third-party vendors who help us operate our business (e.g., our CRM platform, email service provider, website hosting). These parties are contractually bound to use your data only to provide services to us and may not use it for their own purposes.
• Google LLC: We use Google Analytics and Google Ads platforms. Google may receive certain usage data through cookies and tracking pixels. See Google's Privacy Policy at policies.google.com/privacy.
• Legal compliance: We may disclose your information if required to do so by law, court order, or valid legal process, including to comply with national security or law enforcement requirements.
• Protection of rights: We may disclose information where necessary to protect the rights, property, or safety of FootPrint Digital Solutions, our clients, or others.
• Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

7. Do Not Sell or Share My Personal Information

We do not sell your personal information to third parties, and we do not share your personal information with third parties for their own direct marketing purposes. This applies to all users, including California residents protected by the California Consumer Privacy Act (CCPA) and Florida residents.

If you have any questions or wish to confirm this practice, please contact us at hub@footprintds.com.

8. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to operate and improve our services. A cookie is a small text file stored on your device when you visit a website.

Types of cookies we use:

• Strictly necessary cookies: Required for the Site to function. These cannot be disabled without affecting Site functionality.
• Analytics cookies: We use Google Analytics to understand how visitors interact with our Site. Data collected is aggregated and anonymized. You may opt out via Google Analytics Opt-out.
• Advertising cookies: Google may set cookies through our advertising campaigns to measure ad performance and enable remarketing. You may manage Google ad preferences at adssettings.google.com.

Managing cookies: You may configure your browser to refuse all cookies or alert you when cookies are sent. Note that disabling cookies may affect your ability to use certain features of our Site. For more information, visit allaboutcookies.org.

Florida's Privacy Protection in Technology (PPPT) Act and federal regulations may apply to our use of certain tracking technologies. We are committed to compliance with all applicable laws governing digital tracking.

9. Email Communications — CAN-SPAM Act Compliance

We comply with the federal CAN-SPAM Act of 2003. Any commercial emails we send will:

• Clearly identify FootPrint Digital Solutions as the sender
• Include our valid contact details in every email
• Include a clear and conspicuous unsubscribe mechanism
• Honor opt-out requests within 10 business days
• Not use deceptive subject lines or misleading sender information

To unsubscribe from marketing emails, click the unsubscribe link in any email we send, or contact us directly at hub@footprintds.com. Note that you may still receive transactional emails related to active service engagements.

10. Text Message (SMS) Communications — TCPA Compliance

We comply with the federal Telephone Consumer Protection Act (TCPA) and applicable Florida telemarketing laws (Florida Statute § 501.059). Specifically:

• We will only send you SMS text messages if you have provided prior express written consent
• You may opt out of SMS communications at any time by replying STOP to any text message we send, or by contacting us at hub@footprintds.com
• Message and data rates may apply
• We do not use automated telephone dialing systems or pre-recorded voice messages for marketing purposes without consent

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with applicable legal obligations, resolve disputes, and enforce our agreements. Our general retention periods are:

• Inquiry submissions (non-clients): Up to 3 years from the date of submission
• Active client records: Duration of the service engagement plus 5 years following termination, as required for tax and accounting purposes under Florida and federal law
• Email correspondence: Up to 3 years
• Website analytics data: Subject to Google Analytics default retention settings (up to 26 months)

When data is no longer required, it is securely deleted or anonymized. You may request early deletion of your personal information subject to legal retention requirements (see Section 13).

12. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted to and from our Site (HTTPS)
• Password-protected and access-controlled CRM and business systems
• Limited access to personal data on a need-to-know basis
• Regular review of our security practices and third-party service providers

While we take every reasonable precaution, no method of data transmission or storage is 100% secure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and applicable authorities as required by law.

Under Florida's Information Protection Act (FIPA), Fla. Stat. § 501.171, we are required to notify Florida residents of certain security breaches involving their personal information. We will comply with all applicable breach notification requirements.

13. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information, subject to legal retention obligations
• Right to Data Portability: Request your data in a portable, structured, machine-readable format
• Right to Restrict Processing: Request that we limit how we use your data in certain circumstances
• Right to Object: Object to processing of your personal data for direct marketing purposes at any time
• Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, submit a written request to:

We will respond to verifiable requests within 30 days. We may need to verify your identity before fulfilling a request. We will not discriminate against you for exercising your privacy rights.

14. Notice to Florida Residents

Florida residents have specific rights under Florida law, including the Florida Information Protection Act (FIPA), Fla. Stat. § 501.171, and the Florida Digital Bill of Rights (FDBR), Fla. Stat. § 501.701 et seq. (effective July 1, 2023, for covered entities).

FootPrint Digital Solutions is a small business and does not meet the revenue or data processing thresholds that trigger mandatory compliance with the FDBR as a "controller." However, we voluntarily extend the following rights to all Florida residents as a matter of best practice:

• The right to know what personal data we collect about you and how it is used
• The right to request deletion of personal data we have collected
• The right to opt out of the sale or sharing of your personal data (we do not sell or share personal data)
• The right to correct inaccurate personal data
• The right to data portability

To exercise these rights, please contact us using the information in Section 18. Florida residents who believe their privacy rights have been violated may also file a complaint with the Florida Office of the Attorney General at myfloridalegal.com.

15. Children's Privacy — COPPA Compliance

Our Site and services are directed exclusively at businesses and business owners who are at least 18 years of age. We do not knowingly collect personal information from children under the age of 13, as defined by the Children's Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501–6506.

If we discover that we have inadvertently collected personal information from a child under 13, we will promptly delete that information. If you believe we have collected such information, please contact us immediately at hub@footprintds.com.

16. Third-Party Links

Our Site may contain links to third-party websites, including Google, social media platforms, and other service providers. This Privacy Policy applies only to our Site and services. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

Third-party service providers we currently use include:

• Google LLC (Analytics, Ads) — Google Privacy Policy
• Render.com (Web hosting) — Render Privacy Policy

17. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, applicable law, or for operational reasons. We will update the "Last Updated" date at the top of this page whenever changes are made.

For material changes that significantly affect your rights, we will provide notice via email (if we have your email address) and/or a prominent notice on our Site at least 14 days before the changes take effect. Your continued use of our Site following the effective date of any change constitutes your acceptance of the updated policy.

We encourage you to review this policy periodically. Prior versions of this policy are available upon written request.

18. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us:

We aim to respond to all privacy-related inquiries within 5 business days and to fulfill verified data requests within 30 days as required by law.