Google Ads Management
Reach people actively searching for the services you offer.
Get your free, personalized Google Ads growth roadmap. We'll identify opportunities to generate more qualified leads and manage your campaigns to help grow your business.
We help contractors and home service businesses get found on Google, generate quality leads, and turn more opportunities into paying customers.
At FootPrint Digital Solutions, we combine Google Ads, lead tracking, and follow-up tools to help you attract the right customers cost effectively, with minimal extra workload for you or your team.
When someone searches Google for the service you provide, your business needs to be visible at the right time. We manage targeted Google Ads campaigns designed to put your business in front of people actively looking for your services, helping turn search demand into genuine opportunities.
We track where leads come from, monitor their quality, and understand which campaigns are generating real opportunities for your business. This gives you better information to make decisions about your digital marketing spend.
Generating leads is only part of the process. Responding quickly, following up, and keeping track of every opportunity can make the difference between winning a job and losing it to a competitor. Our lead management and follow-up tools help you keep inquiries organized and opportunities from slipping through the cracks.
We bring digital marketing, lead tracking, and lead management together to give you a more connected view of your customer journey, from the first Google search to the next sales opportunity.
Less guesswork. Better visibility. More control over your growth.
Search to booked job. And back again.
Seven stages. Six happen after the click. That's where the real work happens, and where most agencies stop.
Click through the stages
From the first click to the next customer.
Everything your business needs to turn more Google searches into customers, without juggling multiple providers, disconnected tools, or complicated systems.
We handle it all for one fixed monthly fee.
Reach people actively searching for the services you offer.
Give potential customers a focused, straightforward way to contact your business.
Know which calls your marketing generates and understand what's driving inquiries.
Track calls and form submissions to measure your lead generation performance.
Gain additional insights into incoming leads to help your team prioritize follow-up.
Get notified of new leads by text, email, and through your online portal, so you can respond quickly.
Organize leads, manage follow-ups, and keep potential customers from slipping through the cracks.
Make it easier to ask customers to share their experiences and help strengthen your online reputation.
Ready to discover your growth opportunities?
Every business has a slow season, and every business owner has experienced a quiet month they couldn't explain. Google Ads gives you a way to respond by putting your business in front of people actively searching for your services.
Ranking organically on Google can take months, with no guarantee of reaching the top. Google Ads can put your business in front of potential customers within days of launching. You don't need years of online authority or a massive backlink profile to compete for valuable searches in your market.
Choose the searches, service areas, times, and devices you want to target. If bathroom remodels are profitable but small repairs aren't, you can prioritize the services that make sense for your business. Want to test a new town before expanding? Run a campaign, measure the results, and decide based on real data.
Set your daily budget and control how much you're willing to spend. If January is slow, scale back. If your crews have availability and you want more work, increase your budget when it makes sense. You stay in control of your advertising spend, subject to Google's billing and campaign settings.
Track clicks, calls, form submissions, cost per lead, and, when conversion tracking is configured properly, which leads become paying customers. Go beyond impressions and traffic to understand what your marketing is actually producing. The goal is to know what it costs to generate a booked job and whether that cost makes financial sense.
Once a campaign consistently generates profitable jobs, you can test higher budgets and expand what's working. You're no longer relying entirely on referrals or waiting for organic rankings to improve. You have a measurable channel you can adjust based on your capacity, costs, and growth goals. Results aren't guaranteed, but the data gives you a clearer basis for deciding what to do next.
Over time, search term and campaign data can reveal which services attract the most interest, which areas generate qualified inquiries, and when demand changes. You'll gain insights into what potential customers are looking for and where opportunities may exist, helping you make smarter decisions about your marketing, service offerings, and expansion.
Within one business day, we'll get back to you with a tailored proposal outlining what we'd target, what it could cost, what kind of leads you might expect, and whether we believe Google Ads is a good fit for your business. No pressure, no obligation, just a clear plan to help you make an informed decision.
Real numbers tailored to your business and service area. No obligation, no pressure.
Your information stays private. We never sell your data or resell your leads.
Searches on Google every year. Roughly 14 billion a day, or around 158,000 every second.
Google's published search volume figures.ReviewsYour email is never published.
Choosing a digital marketing partner comes with questions. How much will it cost? What results can you expect? How will you know it's working?
We believe you deserve clear answers, honest expectations, and real numbers. No marketing jargon, no empty promises. Here's what you need to know about working with FootPrint.
AnswersLeads usually start within days. Reliable performance takes longer, because the campaign needs conversion data before it can optimize, and Google's own quality scores take weeks to settle after a change. Expect the first month to be setup and learning, and judge it properly from month three.
You do. It's created in your name, or we use the one you already have. You have full admin access from day one. This matters more than it sounds. An account you don't own is an account you can't take with you, and that history is enormously valuable as it matures.
With us, yes, because the account is already yours. Elsewhere, check before you sign. Agencies that build campaigns inside their own manager account can leave you starting from zero, losing years of conversion history that was making your ads cheaper.
No. Zero. Every cent you budget goes to Google, from your account, and you can log in and verify it.
Month to month, always. Either party can cancel with 30 days written notice. No exit fees, no lock-in penalties. You keep the account, the data and the campaign history.
Somebody who contacted you, whose details check out, who is in your service area, and who wants work you actually do. We verify all of that in under sixty seconds before it reaches you, and we score it so you know where to start.
Seconds. Text, email and portal alert simultaneously, with the briefing attached. Your prospect also gets an instant reply from your business at the same moment.
No, and that's on purpose. Not restaurants, not law firms, not e-commerce. 25+ years in contracting and home services means we know which searches carry real intent in your world. We'd rather tell you we're not the right fit than take the money.
No. Fill in the form and we send a proposal within one business day with real numbers for your market. We will send your proposal and give you space to review it. We would love to hear from you, but we will not chase you with calls or messages. No pressure, just a straightforward proposal.
Yes. When a job is done, you tap one button in your portal and your customer gets a text asking for a Google review, with a link straight to your review page. Reviews matter more than most contractors realize. People compare you to your competitors before they call, and the business with more reviews usually wins.
We've spoken to business owners who've been burned by agencies. The same six complaints come up again and again. We built our company around fixing them.
They added a markup to my ad spend and never told me.
Every dollar of your ad budget goes directly to Google. Our management fee is flat, agreed upon upfront, and clearly shown on every invoice. No hidden percentages, no media fees, no surprises. You can log into your Google Ads account anytime and see exactly where your money goes.
They locked me into a 12-month contract and then stopped optimizing.
No long-term contracts. Month to month, always. We believe the work should speak for itself. If we're no longer delivering value, you're free to leave without penalties or exit fees. That's not a marketing gimmick. It's how we believe an agency relationship should work.
I'm paying every month, but I don't know if anything's actually happening.
You can see your campaign performance and lead activity through your client portal, whenever you want. Track campaign data, incoming leads, and call logs without waiting for a monthly report or scheduling a meeting just to get answers.
They sent me a 12-page report that took an hour to figure out.
One clear page every month. What we did, what it cost, and what it generated. No confusing jargon or pages of meaningless metrics. Just the information you need to understand your marketing performance and make informed decisions.
They wasted my budget on broad keywords that brought garbage leads.
We focus on contractors and home service businesses, so we understand the importance of targeting relevant searches. We research keywords, refine targeting, review lead quality, and make ongoing adjustments to help reduce wasted spend and attract better opportunities. Optimization happens consistently, not just when a quarterly report is due.
They wanted me on a weekly call to justify their fees.
Your time is valuable, and we respect that. No unnecessary meetings, repetitive strategy calls, or calendar clutter. If something needs your attention, we'll reach out by email or phone. Otherwise, we'll stay focused on managing your campaigns and keeping you informed.
Good marketing starts with good conversations. Tell us what you're looking to accomplish, and let's talk about how to get there.
ContactFill out the form, and within one business day, you'll receive a tailored proposal with real numbers for your market, including estimated costs, targeting recommendations, and potential lead opportunities.
No sales pressure. We'll send your proposal, give you time to review it, and let you decide what makes sense for your business. We'd love to work with you, but we won't chase you with calls or messages.
Just honest advice, clear numbers, and a straightforward proposal.
Real numbers tailored to your business and service area. No obligation, no pressure.
Your information stays private. We never sell your data or resell your leads.