FootPrint Digital Solutions

High-Intent Leads for Contractors & Home Service BusinessesYour next customer is already searching.

Every day, people in your area turn to Google when they need a service, and they are not just browsing. They are looking for a company they can trust, and they are ready to get the job done.

That is the power of intent-driven Google Ads.

Our system puts your business front and center at the exact moment customers are searching for what you offer, so your company becomes part of their buying decision before they ever contact a competitor.

You are there when the decision gets made.

The result? A steady flow of real intent driven leads that belong to your business. Think of it as your own lead-generation engine, built to fuel growth, increase revenue, and scale your business with confidence.

Modern home architectural render with blueprint dimensions
25+Years managing contractor and home services businesses
10+Years scaling businesses with Google Ads
100%Contractors and home services only. No exceptions.
0%Markup on your ad spend. Ever.
H-03 / FACT SHEET

Why Google Ads is built to convert.

5 trillion

Searches on Google every year. Roughly 14 billion a day, about 158,000 every second.

Google’s own published figure.
01Still growing
Google search volume has reached an all time high.
Search is not shrinking as AI arrives. More people are asking Google more questions than at any point in its history.
Sundar Pichai, Alphabet earnings call.
02Intent
Paid search for contractors and home services converts far better than display advertising.
Paid search6–17%
Display0.71%
A banner interrupts somebody doing something else. A search ad answers somebody who just asked.
WordStream and LocaliQ industry benchmarks, and cross channel display data.
03Attention
People who arrive from a search stay and read. People who saw a banner leave.
Paid search38.6%
Display65%+
Bounce rate, so lower is better. Someone who typed your service into Google wants what you sell.
Channel bounce rate benchmarks.
H-04 / REVIEWS

What our clients actually say.

H-04 / THE ARGUMENT

SEO can be unpredictable. Search ads put you in control.

We’re not going to tell you SEO doesn’t matter. It does. A strong SEO strategy should absolutely be part of your long-term marketing. But SEO is a long game. You can invest months into content, optimization, and authority-building before you see meaningful results, and your rankings ultimately depend on factors you can’t fully control.

Paid search is different.

With Google Search Ads, you decide which searches you want to compete for, where your ads appear, how much you’re willing to spend, what your message says, and how quickly you can adjust your strategy. If one service area is performing, you can scale it. If another isn’t, you can shift your budget. If demand changes, you can respond immediately.

Most importantly, you’re reaching people who are already searching for what you sell.

For contractors and home service businesses, that intent matters. When someone searches for a plumber, roofer, HVAC company, electrician, or remodeler, they often have a problem they want solved now, not months from now.

That’s why Search Ads can be a faster, more controllable, and more measurable way to generate leads and scale a service business.

SEO builds long-term visibility. Search Ads let you capture demand today.

H-05 / THE NUMBERS

Speed wins the lead.

42 hours

The average time a business takes to respond to a web lead, counting only the ones that respond at all. Nearly a quarter never reply.

Harvard Business Review. Audit of 2,241 US companies.
Under 1%

The share of first call attempts made within five minutes of a lead arriving. More than half happen over a week later.

XANT. Analysis of 5.7 million inbound leads.
21 times

How far the odds of qualifying a lead fall between calling at five minutes and calling at thirty. The odds of reaching them at all fall 100 times.

Lead Response Management Study, Dr James Oldroyd, MIT and InsideSales. Three years of data, 15,000 leads, 100,000 call attempts.
46%

The conversion rate of phone leads in home services, against 7.8% across all lead types. Paid search drives more of those calls than any other paid channel.

Invoca Home Services Call Conversion Benchmarks. Analysis of 60 million calls.

The average business takes nearly two days to respond. Few can respond in five minutes. That gap is where jobs are won, and every lead we send is designed to help you close it.

H-06 / THE LOOP

The FootPrint Loop

Search to booked job, and back again. Six stages. Five of them happen after the click, which is where every other agency stops.

SEARCH TO BOOKED JOB AND BACK AGAIN
H-07 / SPLIT

Two businesses. Two different problems.

Tradesman working on site
In demand trades

I'm a contractor

ElectriciansPlumbersHVACGeneral contractorsRemodelersPaving and concretePool contractorsGuttersWindows and doorsRoofersHandyman servicesFlooringSecurity systemsFencingPaintingDrywallGas installersCarpentersDecks and docks
Ride-on mower cutting a residential lawn
In demand services

I'm a home service business

Cleaning servicesLandscapingPest controlPool and spa careDumpsters and trash handlingLightingAppliance repairsGarage doorsSnow plowingTV and soundInterior finishesPressure washing
ElectriciansPlumbersHVACGeneral ContractorsRemodelersPaving & ConcretePool ContractorsGuttersWindows & DoorsRoofersHandymanFlooringSecurity SystemsFencingPaintingDrywallGas InstallersCarpentersDecks & DocksCleaning ServicesLandscapingPest ControlPool & Spa CareDumpstersLightingAppliance RepairsGarage DoorsSnow PlowingTV & SoundInterior FinishesPressure WashingElectriciansPlumbersHVACGeneral ContractorsRemodelersPaving & ConcretePool ContractorsGuttersWindows & DoorsRoofersHandymanFlooringSecurity SystemsFencingPaintingDrywallGas InstallersCarpentersDecks & DocksCleaning ServicesLandscapingPest ControlPool & Spa CareDumpstersLightingAppliance RepairsGarage DoorsSnow PlowingTV & SoundInterior FinishesPressure Washing
H-08 / OBJECTIONS

We hear you.

We’ve spoken to a lot of business owners who’ve been burned. The same six complaints come up again and again. We built our company around fixing every single one.

They added a markup on my ad spend and never told me.

Every dollar you spend on ads goes straight to Google. Not a cent to us. Our management fee is flat, agreed up front, and printed on every invoice. No hidden percentages, no "media fees," no surprises. You can log into your Google Ads account anytime and see for yourself.

They locked me into a 12-month contract and then stopped optimizing.

No contracts. Month to month. Always. The only thing keeping you with us is whether we're delivering. If we stop, you walk. No penalties, no exit fees, no awkward conversations. That's not a marketing line. It's the entire premise of how we built the company.

I'm paying every month but I don't know if anything's actually happening.

You can see everything we do, in real time, whenever you want. Your client portal shows live campaign data, lead activity, and call logs, 24 hours a day. You don't have to wait for a monthly report or schedule a call to find out what's going on.

They sent me a 12-page report that took an hour to figure out.

One clear page a month. What we did, what it cost, what it brought in. Written so you can read it between jobs and know exactly where things stand.

They wasted my budget on broad keywords that brought garbage leads.

We only work with contractors, so we know the difference between a lead and a tire-kicker. Every keyword we target is built on actual industry knowledge. We know which searches bring jobs and which ones drain budget. And we tune it every week, not every quarter.

They wanted me on a weekly call to justify their fees.

You'll never be summoned to a meeting we don't need. No "strategy calls" to make us look busy. No "alignment sessions." If something genuinely needs discussing, we'll send a short email or call. Otherwise your inbox stays clean and the work gets done.

H-09 / FORM

See exactly what we'd do. Before you spend a cent.

We will get back to you within one business day with a tailored proposal: what we'd target, what it would cost, what kind of leads to expect, and whether we think it'd work. No hard sell. If you're ready to move forward, we'd love to hear from you.

  • We research your local market and competitors before we reply
  • You'll see what advertisers are paying per click for your services in your area
  • A recommended strategy based on your industry, goals and budget
  • No hard sell. Honest advice, even if it's that we're not the right fit
Free growth plan One business day. No sales call, no chasing.

Your information stays with us. We don't sell data, we don't resell leads, and we don't spam. Ever.

The FootPrint LoopSearch to booked job, and back again.

Six stages. Five of them happen after the click, which is exactly where every other agency stops working.

Google Ads campaign dashboard on a laptop and phone
W-01 / WHAT WE DO

What we do, in plain english.

We are a Google Ads agency for contractors and home service companies. But we do more than manage your ads.

We connect your Google Ads, landing pages, lead tracking, AI research, notifications and CRM into one system. That means we can see what happens from the moment someone searches for your service to the moment they become a customer, then use that information to make your campaigns better.

You get the leads, the information and the data in one place. Researched, scored, and on your phone in under 60 seconds.

Not just Google Ads. A complete lead generation system built around your business.

01

Contractors and home services only

No restaurants, no online stores, no law firms. We turn that work down on purpose. Twenty five years inside these industries means we know which searches bring jobs and which ones drain a budget.

02

Search, because they asked first

A social ad interrupts someone looking at photos. Nobody wakes up wanting a new roof. Search is the only channel where the customer starts the conversation, which is why paid search converts far better than display advertising.

03

SEO is slow. This is not.

Ranking takes months with no guarantee at the end. Paid search puts you at the top of the page this week, in the towns you pick, for the jobs you want. Turn it up when crews are quiet, down when they are flat out.

04

Every other agency stops at the click

They set the bids and send a report. What happens next is your problem. The average business takes 42 hours to answer a web lead, and calling at five minutes instead of thirty makes you 21 times more likely to qualify it.

05

We manage the sixty seconds after

Every lead researched and scored in under a minute, a briefing texted to you before you dial, and an instant reply sent to your prospect in your name. From there your free CRM holds every contact, note, call and outcome as the job moves through your pipeline, and what actually turns into work decides where next month's budget goes.

06

Yours, and only yours

Leads never shared or resold. The Google Ads account in your name from day one. Zero markup, so every dollar reaches Google. Month to month, so if we stop delivering you leave and take everything with you.

Fill in the form and we look at it ourselves, no filters and no automated reply. Within one business day you get real numbers for your market and an honest answer on whether we think it will work, even if that answer is no.

W-02 / STAGES

What happens to every single lead.

Six stages, from the moment someone searches to the moment the job is booked. The last one feeds everything it learned back into the first, which is why it is a loop.

Every lead is researched and scored in under sixty seconds, then sent to your phone with a briefing, so you know who you are calling before you dial.

Smartphone showing a verified FootPrint lead alert
W-03 / INCLUDED

Every client gets the full system.

Not a cut-down version, not a starter package. Most agencies put their best feature in the top tier and make you pay up to reach it. We don't.

  • Custom landing page built for your trade and service area
  • Dedicated tracking number so every call is logged
  • AI lead verification within 60 seconds, day or night
  • Full briefing by SMS, email and portal
  • Automatic branded reply to your prospect on your behalf
  • Your own free CRM portal for leads, calls, outcomes, live
  • Conversion tracking and keyword research
  • Advanced remarketing campaigns
  • Monthly report in plain English. One page
  • Priority account management
  • Zero markup. Every cent of ad spend goes to Google
  • Your account, your name from day one, forever
W-04 / WHY GOOGLE ADS

What Google Ads gives you that nothing else does.

Every trade has a slow season and every contractor has had a quiet month he could not explain. This is the only channel where you can do something about it the same week.

01

It starts this week

Ranking on Google takes months and there is no guarantee at the end of it. An ad campaign can be in front of customers within days of you saying go. You do not need an old website, a big backlink profile, or years of reputation to compete for the same searches as the biggest company in your county.

02

You choose exactly who sees you

Which searches, which towns, which hours of the day, which devices. If you make money on bathroom remodels and lose money on small repairs, we bid on one and not the other. If you want to test a new town before you commit trucks to it, we can turn it on for a month and see what comes back.

03

The budget is yours and it stays put

You set a daily and monthly number and it does not move unless you move it. No surprise invoice at the end of the month. If cash is tight in January you turn it down. If you have crews sitting idle you turn it up that afternoon.

04

Every dollar is accounted for

Clicks, calls, form fills, cost per lead, and which of those became actual work. Not an impression count, not a reach figure. You will know what a booked job cost you to win, which is the only marketing number that has ever mattered.

05

When it works, you turn it up

This is the part most contractors never get to. Once a campaign is reliably producing jobs at a cost you are happy with, more budget means more jobs. You are not waiting on rankings or hoping for referrals. You are deciding how much work you want next month.

06

It tells you what your market actually wants

After a few months you will know which services people search for most in your area, what they are willing to pay for, which towns are worth chasing and which are not. That is real market research you would otherwise be guessing at, and it feeds straight back into the campaign.

SEO compounds slowly and it is worth having. Google Ads turns money into leads now, tells you exactly what it cost, and lets you do more of it when the numbers work. For a contractor with crews to keep busy, that control is the whole point.

What our clientsactually say.

Google Ads campaign dashboard on a laptop and phoneReviews
R-02 / REVIEWS
R-03 / LEAVE A REVIEW
Leave a review Takes about a minute.

Your email is never published.

Rather talk first?

(866) 729-5704

What it costs.On the page.

Most agencies make you sit through a call before they'll tell you a number. We think that wastes your time and ours.

Google Ads campaign dashboard on a laptop and phonePricing
P-02 / AD SPEND

Your budget is yours. Zero mark up.

The fees below are our monthly management fees. Your advertising budget is paid directly to Google from your own Google Ads account, in your name.

We never invoice your ad spend, mark it up, or take a percentage of it.

12–30%
What most agencies add on top

A percentage of your advertising budget, charged as their fee. That creates a built-in incentive to increase your spend, whether or not the additional money is actually producing results.

0%
What we add on top

We removed that incentive. Our focus is on making your advertising budget work as efficiently as possible, not on making your budget bigger.

You can log into your portal at any time and see exactly where every dollar goes. It is your account, your money, and your data. We simply manage the campaigns for you.

P-03 / PACKAGES
Google Essential
$899 /month
One-time setup fee $250
First month total $1,149
For contractors and home service businesses who want consistent leads without the headache.
  • Up to 3 targeted campaigns
  • Up to 9 ad groups with tightly themed keyword clusters
  • Up to 30 precision-written ads
  • Custom landing page built for your business
  • Dedicated tracking phone number
  • Every lead verified, scored, and researched within 60 seconds
  • SMS, email & portal ping with full AI briefing
  • Instant branded SMS & email sent to your prospect on your behalf
  • Manage leads, view reports, track activity in real time
  • Conversion tracking & keyword research
  • Advanced remarketing campaigns
  • Monthly performance report in plain English
  • Priority account management
  • Zero markup, paid directly to Google
Google Premier
$1,599 /month
One-time setup fee $499
First month total $2,098
For contractors and home service businesses ready to own their market and scale quickly.
  • Up to 6 targeted campaigns
  • Up to 18 ad groups for granular keyword control
  • Unlimited precision-written ads, tested and optimized continuously
  • Custom landing page built for your business
  • Dedicated tracking phone number
  • Every lead verified, scored, and researched within 60 seconds
  • SMS, email & portal ping with full AI briefing
  • Instant branded SMS & email sent to your prospect on your behalf
  • Manage leads, view reports, track activity in real time
  • Conversion tracking & keyword research
  • Advanced remarketing campaigns
  • Monthly performance report in plain English
  • Priority account management
  • Zero markup, paid directly to Google
P-04 / MODEL
Client and account manager celebrating results in the FootPrint client portal

We earn your business every month. Not every year.

No long contracts. No lock-ins. Everything is in your name from day one, including your own free CRM portal, so you can see every lead, every call and every outcome the moment it happens.

If we stop bringing you leads, you walk, and you take all of it with you.

01

Everything's in your name

Your Google Ads account and data are yours from day one. Leave anytime and take it all. We hold nothing hostage.

02

Honest, flat pricing

Every dollar of ad spend goes to Google. One flat management fee, agreed up front. No hidden percentages.

03

Contractors only

We say no to everyone else on purpose. It's why we understand your industry better than agencies that do everything.

04

AI for research. Humans for decisions.

We use AI to analyze your market faster than any human could. Then a real person makes the actual calls.

05

Every lead is yours alone

We don't resell leads, we don't share them, and we never send the same job to four contractors.

06

We understand your game

25+ years in construction and home services. That taught us what most agencies never learn: a click is not a customer.

P-05 / HOW IT WORKS

Four easy steps.

Hiring an agency usually means sitting through endless meetings before anything happens. We'd rather just start.

01. Reach out

Fill in the form. We look at every one and build you a custom proposal within one business day. Real numbers, real plan. We send it over and leave you to read it in your own time.

02. Easy onboarding

Most agencies want three meetings before they start. We want twenty minutes, once, whenever suits you. The truck, the office, the kitchen table.

03. We build it and run it

We research your local market, competitors, and how customers in your area actually search. Then we build it properly. Structure, ad copy, keywords, tracking, landing page.

04. Your phone rings

Text and email the moment each lead lands, pre-researched so you know who you're calling before you call. Live numbers in your portal whenever you want.

P-06 / INCLUDED

The whole system, at both prices.

Look down the two lists again. Only the first three lines differ. Everything that makes this work, the verification, the briefing, the portal, the zero markup, is in both packages at both prices. Most agencies put their best feature in the top tier and make you pay up to reach it. We do not.

The difference between them is how much ground we cover, not how good the system is.

Ready to stop chasing work?

Let's get your phone ringing. No sales call, no obligation, and nobody chasing you afterwards. Just an honest answer within one business day.

(866) 729-5704

Straightanswers.

Including the ones agencies usually avoid.

Google Ads campaign dashboard on a laptop and phoneAnswers
F-02 / QUESTIONS
How long before Google Ads starts working?

Leads usually start within days. Reliable performance takes longer, because the campaign needs conversion data before it can optimize, and Google's own quality scores take weeks to settle after a change. Expect the first month to be setup and learning, and judge it properly from month three.

Who owns the Google Ads account?

You do. It's created in your name, or we use the one you already have. You have full admin access from day one. This matters more than it sounds. An account you don't own is an account you can't take with you, and that history is enormously valuable as it matures.

Can I switch agencies without losing my data?

With us, yes, because the account is already yours. Elsewhere, check before you sign. Agencies that build campaigns inside their own manager account can leave you starting from zero, losing years of conversion history that was making your ads cheaper.

Do you mark up my ad spend?

No. Zero. Every cent you budget goes to Google, from your account, and you can log in and verify it.

Is there a contract?

No. Month to month, always. Either party can cancel with 30 days written notice. No exit fees, no lock-in penalties. You keep the account, the data and the campaign history.

What counts as a qualified lead?

Somebody who contacted you, whose details check out, who is in your service area, and who wants work you actually do. We verify all of that in under sixty seconds before it reaches you, and we score it so you know where to start.

How fast will I hear about a new lead?

Seconds. Text, email and portal alert simultaneously, with the briefing attached. Your prospect also gets an instant reply from your business at the same moment.

Do you work outside contracting and home services?

No, and that's on purpose. Not restaurants, not law firms, not e-commerce. 25+ years in the trades means we know which searches carry real intent in your world. We'd rather tell you we're not the right fit than take the money.

Do I have to sit through a sales call?

No. Fill in the form and we send a proposal within one business day with real numbers for your market. We will send your proposal and give you space to review it. We would love to hear from you, but we will not chase you with calls or messages. No pressure, just a straightforward proposal.

Still got a question?

(866) 729-5704

Talkto us.

Google Ads campaign dashboard on a laptop and phoneContact
C-02 / REACH US
Text or WhatsApp
(813) 701-7323
C-03 / FORM

Or tell us about your business.

Fill this in and you will get a proposal with real numbers for your market within one business day.

No sales pressure. We will send your proposal and give you space to review it. We would love to hear from you, but we will not chase you with calls or messages. No pressure, just a straightforward proposal.

Free growth plan One business day. No sales call, no chasing.

Your information stays with us. We don't sell data, we don't resell leads, and we don't spam. Ever.