We specialise exclusively in Google Ads lead generation for contractors and home service businesses across the United States. No guesswork. No jargon. Just a steady pipeline of people actively looking for exactly what you do.
"We know what homeowners search for, when they search, and what makes them pick up the phone — because we have spent decades on both sides of the transaction."
FootPrint Digital Solutions works exclusively with contractors and home service businesses. We don't work with restaurants, lawyers, or e-commerce stores.
Every strategy we build, every ad we write, and every keyword we target is shaped by genuine, hands-on industry knowledge spanning 25+ years in construction and home services — combined with 10+ years of digital marketing expertise.
This isn't a set-and-forget service. It's an actively managed system built around how your business actually operates — with real people, real accountability, and AI tools working around the clock.
Every client gets the full system. Not a cut-down version, not a starter package. Everything you need, actively managed by real people who know the trades.
People searching Google are already in the market, right now, looking for exactly what you do. That's intent-based marketing — the most valuable kind. We build and manage campaigns that put you first, every time.
Every lead is instantly researched and verified by AI within 60 seconds, day or night. You receive an SMS briefing with full company research before you even pick up the phone.
A high-converting landing page built specifically for your business — engineered to turn every click into a call or quote request.
Track leads in real time, view live campaign performance, update outcomes — all in one place built for home service businesses.
Your own phone number that seamlessly diverts to your real number. Every call logged and tracked — so you know exactly which ads drive real results.
The moment a lead arrives, you receive a text, email and portal alert simultaneously. Speed of response dramatically increases your close rate.
Your prospect automatically receives a personalised reply — sounding exactly like it came from you, because to them it did.
Every month: a clear, honest report — what happened, what it cost, what we're doing next. No jargon, no confusion, no spin.
No contracts. No penalties. We earn your business every single month. If it's not working, you leave. It's that simple.
Four things that set us apart from every other agency you've spoken to.
We start with a proper audit of your current setup (if you have one) — or build a complete, correctly structured account from scratch. No shortcuts. No quick-launch templates. Done properly, the first time.
Your ad accounts are yours. Full stop. We are given management access — nothing more. If we ever part ways, you walk away with everything: your accounts, your data, your campaign history.
Every cent of your ad budget goes directly to your ads. Your ad spend goes to Google — we never touch it, never mark it up, never take a percentage. Full transparency, always.
Real people manage your campaigns every single day. We use AI tools to sharpen our analysis — but the decisions, the strategy and the accountability are always human. Your business is never handed to an algorithm.
Real feedback from real contractors across the United States.
I was honestly ready to give up on digital marketing altogether. Two agencies, two years, nothing to show for it. A friend told me to try FootPrint. Walter called me back the same day, asked questions no agency had ever asked — about my crew size, my service area, what jobs I actually wanted more of. Three months later I'm turning away work. I never thought I'd say that.
What got me was that FootPrint actually knew our industry. Nobody needed me to explain what HVAC seasonality is, or why we go quiet in spring — they already knew. That saved so much back-and-forth. We're now heading into our slow season fully booked. My stress level is genuinely different this year.
Still early days for us, but I can already feel the difference. The phone is ringing more, and the people calling actually sound like they want to hire us — not just price shopping. The team checks in regularly without me having to chase anyone. That alone is more than I got from my last agency in a year.
The moment a lead comes in I know everything about them before I even pick up the phone. That changes the whole conversation — I'm not scrambling, I'm prepared. My close rate has gone up, my stress has gone down, and I actually enjoy calling people back now. That's not something I expected from a marketing service.
Nine months in and I've never once felt locked in or pressured. They earn this every single month. Simple as that.
Honestly I was nervous spending money on ads — we'd never done it before. FootPrint walked me through everything, never made me feel stupid for asking basic questions. We're not where I want to be yet but the trajectory is right, and for the first time I feel like someone's actually in my corner.
I've dealt with agencies who treated me like an account number. Walter treats me like a business owner. He remembers things I mentioned weeks ago. He pushes back when he thinks I'm wrong. I respect that. The work speaks for itself but honestly the relationship is what makes me stay.
My wife told me to try one more agency before we gave up and just relied on referrals. She was right. We haven't looked back.
I was honestly ready to give up on digital marketing altogether. Two agencies, two years, nothing to show for it. A friend told me to try FootPrint. Walter called me back the same day, asked questions no agency had ever asked — about my crew size, my service area, what jobs I actually wanted more of. Three months later I'm turning away work. I never thought I'd say that.
What got me was that FootPrint actually knew our industry. Nobody needed me to explain what HVAC seasonality is, or why we go quiet in spring — they already knew. That saved so much back-and-forth. We're now heading into our slow season fully booked. My stress level is genuinely different this year.
Still early days for us, but I can already feel the difference. The phone is ringing more, and the people calling actually sound like they want to hire us — not just price shopping. The team checks in regularly without me having to chase anyone. That alone is more than I got from my last agency in a year.
The moment a lead comes in I know everything about them before I even pick up the phone. That changes the whole conversation — I'm not scrambling, I'm prepared. My close rate has gone up, my stress has gone down, and I actually enjoy calling people back now. That's not something I expected from a marketing service.
Nine months in and I've never once felt locked in or pressured. They earn this every single month. Simple as that.
Honestly I was nervous spending money on ads — we'd never done it before. FootPrint walked me through everything, never made me feel stupid for asking basic questions. We're not where I want to be yet but the trajectory is right, and for the first time I feel like someone's actually in my corner.
I've dealt with agencies who treated me like an account number. Walter treats me like a business owner. He remembers things I mentioned weeks ago. He pushes back when he thinks I'm wrong. I respect that. The work speaks for itself but honestly the relationship is what makes me stay.
My wife told me to try one more agency before we gave up and just relied on referrals. She was right. We haven't looked back.
Your ad spend goes directly to Google. We charge only our management fee. Nothing hidden, nothing marked up, no nasty surprises at month-end.
Google Essential
The perfect starting point for Google Ads dominance
We build your entire Google Ads system from scratch — campaigns, keywords, ads and a custom landing page engineered to turn clicks into calls. Every cent of ad spend goes directly to Google — we never mark it up.
Best for: Businesses starting with Google Ads or wanting a focused, efficient campaign setup.
Get StartedNo lock-in, no penalties, no holding your accounts hostage. If it's not working, you walk away — and keep everything. That's not a sales line. It's just how we operate.
Fill in the form and I will personally review your details and prepare a tailored proposal within one business day.
Your details go directly to Walter. I personally review every submission within one business day.